A clear foundation
40 lessons across eight pillars. Learn at your own pace, then return to the ideas you need throughout your full year of access.
TRUST IS EVERYTHING · MAT HARTLEY
AI changes business.
Trust sets you apart.
AI can help write the pitch. How you listen, use your judgement and keep your promises gives customers a reason to trust you. Learn at your own pace, with a full year of access.
40 lessons. The digital book.
Your daily practice.
R995Paid once · 365 days of access · no automatic renewal.Training your team? Let’s talk
40focused lessons
08pillars to work through
01full year of access
Companies I’ve worked with
THE HUMAN DIFFERENCE
AI can help with the pitch.
You build the trust.
Polished messages are easier to produce.
Customers still need reasons to believe you will deliver.
Those reasons grow through preparation, honest conversations and consistent follow-through. The Eight Pillar Programme helps you and your team practise those habits, so the person behind the message gives customers confidence in the business behind it.
Use the technology.
Earn trust through what you do next.
YOUR COMPLETE PROGRAMME
Learn it.
Put it to work.
Build the beliefs, habits and judgement behind trusted customer relationships. The course, digital book and daily tools work together in one app, for you and the people in your team.
App interface preview with illustrative entries.
Book included digitally; cover shown as a product visual.
The full digital book
Trust Is Everything, inside the app. Read alongside the course and pick up where you left off.
Tools for daily practice
Goals, habits, weekly reflection and two personal Wheels. Give the principles a place in your working day.
Recorded mastery
Longer sessions to revisit as your experience grows. Watch on your schedule, within your year of access.
THE PRINCIPLES, IN YOUR DAY
Less intention.
More practice.
Your programme is more than something to watch. It is a place to decide what matters, act on it and reflect on the week.
Make your ambition personal.
Choose a goal that matters. Capture your Why, Pain and Pleasure. Then set milestones, from this week to your five-year vision.
Let your day reflect your priorities.
Choose repeatable actions for the parts of life that matter. Record the effort, notice the pattern and return tomorrow.
Know what to carry forward.
See what worked, what got in the way and what to change. Use your weekly review to choose a clearer next step.
See the whole picture.
The Wheel of Life and Pillar Wheel help you reflect on where your attention belongs. Save your own weekly scores and return with a new perspective.
Real app interface previews. Member entries and scores are illustrative.
THE BOOK · INCLUDED DIGITALLY
A book to return to.
An approach to live by.
“Instead of chasing commission,
chase solutions.”
MAT HARTLEY · FROM THE INTRODUCTION
An introduction and 16 chapters connect beliefs, fear, habits and goals with the way people make decisions. Read alongside the lessons. Revisit a principle when a conversation challenges you.
The full book is included in the app for your year of access. A printed book is not included.
KEEP LEARNING
Your foundation
is a beginning.
Return with fresh experience. Recorded mastery sessions explore language, belief, decision-making and the practice of helping customers.
Watch when it fits your working week. These are recordings, so there is no live weekly appointment to attend.
YOUR COMPLETE AUTHORED LESSON GUIDE
Eight pillars.
A place to begin.
40 lessons. Five on each pillar. Explore the sequence at your own pace, from the beliefs you carry into a conversation to the trust you earn through your actions.
BELIEFS · LESSONS 01–05
How you see yourself.
Understand the stories that shape your actions and your customer’s decisions.
- LESSON 01Your Beliefs Are Running the Show
- LESSON 02Rewriting the Story You Tell Yourself
- LESSON 03Belief Breakthroughs That Drive Sales
- LESSON 04How Your Customer’s Beliefs Block Sales
- LESSON 05Upgrading Your Identity to Match Your Goals
VISUALISATION · LESSONS 06–10
What you can imagine.
Make the outcome clearer and rehearse the steps that take you towards it.
- LESSON 06Seeing Success Before It Happens
- LESSON 07Emotional Imagery: The Secret Weapon
- LESSON 08Delayed Discounting: Closing the Gap
- LESSON 09Help Your Customer Visualise the Outcome
- LESSON 10Making Visualisation a Daily Habit
FEAR · LESSONS 11–15
Work with fear.
Explore rejection, uncertainty and the fears on both sides of a sales conversation.
- LESSON 11Fear Is Not the Enemy — It’s the Signal
- LESSON 12Fear of Rejection and the Power to Move Forward
- LESSON 13Fear of Failure vs Fear of Success
- LESSON 14Understanding Your Customer’s Fears
- LESSON 15How to Take Action through fear
HABITS · LESSONS 16–20
Build a daily rhythm.
Create repeatable routines for preparation, action and follow-through.
- LESSON 16Why You Don’t Need Motivation — You Need Habits
- LESSON 17Morning Routines That Build Momentum
- LESSON 18Sales Habits That Win Over Time
- LESSON 19The Habit Loop and How to Rewire It
- LESSON 20How to Lock in High-Performance Rituals
GOALS · LESSONS 21–25
Give effort a direction.
Connect ambition to personal meaning, daily action and a life you value.
- LESSON 21Why Most Sales Goals Don’t Work
- LESSON 22Set Goals That Actually Move You
- LESSON 23The Power of Unrealistic Goals
- LESSON 24Life and Business Goals - A Balance
- LESSON 25Reviewing, Reflecting, and Realigning
PLANNING · LESSONS 26–30
Give priorities a place.
Bring structure to your day, your opportunities and the promises you make.
- LESSON 26Planning to Win: The Truth About Structure
- LESSON 27The Power of the CRM (and Why Most Ignore It)
- LESSON 28How to Plan Your Day Like a Pro
- LESSON 29Follow-Ups, Forecasts, and Closing Gaps
- LESSON 30Create a Weekly Flow That Works for You
TEAM · LESSONS 31–35
Grow with people.
Explore support, accountability and a shared approach to helping the customer.
- LESSON 31You’re Not Meant to Do This Alone
- LESSON 32Your Customer Is Part of Your Team
- LESSON 33Building a Trust Culture in Your Business
- LESSON 34Accountability, Mentors, and Growth Circles
- LESSON 35The Power of Collective Energy in Sales
TRUST · LESSONS 36–40
Earn their trust.
Turn genuine intent into the questions, listening and actions that earn confidence.
- LESSON 36You Sell What You Trust
- LESSON 37Building Instant Trust with Prospects
- LESSON 38What to Say When You Don’t Know the Answer
- LESSON 39The Trust Formula: Ask, Listen, Help
- LESSON 40How to Know If They Trust You (And Fix It If Not)
Titles are from Mat's authored 40-lesson programme outline. Recording availability is shown in the app; not every topic currently has a linked recording.
FROM PEOPLE MAT HAS TRAINED
In their
own words.
Short excerpts from Google reviews of Mat’s sales training.
“Working in vehicle sales, this has made a real difference in how I approach customers and understand what they’re looking for.”
“His honesty, support, and genuine care don’t just improve your skills, they help you grow as a person.”
“Training that gave me new hope and confidence in the real estate industry.”
“The training Mat provides has helped me considerably in my business and my personal life.”
Some reviews relate to coached programmes. The R995 online programme is self-directed; one-to-one training is available as a separate option below.
YOUR NEXT CHAPTER
Begin with yourself.
Keep growing.
40 lessons, your book and your daily practice.
Learn at your own pace, with a full year of access.
R995YOUR COMPLETE PROGRAMME
PAID ONCE · 365 DAYS
Begin your programme PAID ONCE · 365 DAYS
Training your team? Let’s talk
365 days of access. No automatic renewal.
Full money-back guarantee on the online programme.If the programme doesn’t help you, Mat will refund your money.
One connected programme.
- 40 lessons across all eight pillars, at your own pace
- The full Trust Is Everything digital book
- Goals, daily habits and weekly reflection
- The Wheel of Life and Pillar Wheel
- Recorded mastery sessions to return to
- 365 days of app access, on phone or computer
Self-directed training, with everything in one app. Personal training is available separately below.
Already have an account? Sign in to the training app (opens in a new tab)WORK DIRECTLY WITH MAT
One-to-one
sales training.
Personal guidance for the way you sell.
Work with Mat on your goals, your sales conversations and the habits that support them. Bring your own challenges and discuss the approach that fits your work.
A separate personal training option, arranged directly with Mat.
Prefer to learn at your own pace? Explore the R995 online programmePERSONAL TRAINING
R22,500TOTAL INVESTMENT
R7,500 a monthfor 3 months
Enquire about personal trainingAvailable from February 2027, subject to availability. Contact Mat to agree the format and schedule.
A FEW PRACTICAL QUESTIONS
Before you
begin.
How much time should I allow?
There are 40 lessons, with five lessons per pillar. Learn at your own pace, with a full year of access. Allow around 15–25 minutes for a lesson whenever it fits your day, and revisit the material as you put it into practice.
What happens when I choose to enrol?
Go straight to the training app, create your account or sign in, and complete your R995 enrolment. Your programme and digital book are then available for 365 days.
Is this a subscription?
Pay R995 once upfront for 365 days of access. There is no automatic renewal. Any later renewal is a separate choice.
Are all 40 topics available as videos?
The authored curriculum has 40 topics. Not every topic currently has a linked recording. The app shows the lessons and recordings available to you; the full topic guide is above.
Can I work one-to-one with Mat?
Yes. Personal sales training is a separate option at R22,500 total, payable at R7,500 a month for 3 months. It is available from February 2027, subject to availability. Contact Mat to agree the format and schedule. The R995 self-paced online programme does not include one-to-one sessions or live weekly appointments.
Do I receive a printed book?
The full digital book is included inside the app for your year of access. The cover is shown as a product visual; a printed copy is not part of this offer.
Can I use this with my team?
Yes. Get in touch about training your team and Mat will help you arrange the right approach for your business.